Adriana Diaz
Adriana Diaz Alicea
Marketing & Communications Specialist
Phone:
(787) 955-6200
Email:
A Bit About Me
I’m a detail-oriented marketing and communications specialist with hands-on experience in digital campaigns, social media growth, event marketing, and brand development across the music and live events world. I love creating content, building meaningful partnerships, and connecting with audiences in both English and Spanish. What drives me most is helping artists and events shine through strategic storytelling and genuine community engagement.
Work Experience
Dec 2024 - Oct 2025
MILA Records
Co-Founder & CMO
Oct 2025
KawaiiCon 2025
Event Volunteer
Nov 2024 - July 2025
INOCON 2025
Marketing & Partnerships Manager
Jan 2023 - Sep 2024
KayKay Dah Khidd
Assistant Choreographer
July 2023
Studio PAV
Concert Volunteer
May 2021 - Aug 2021
Chili's Bar and Grill
Hostess
June 2018 - July 2020
Nairda Hernandez: Refinamiento y Modelaje
Summer Camp Dance Teacher
Feb 2015 - April 2016
Veteran's Hospital
Secretary
• Built the label’s digital presence from zero, achieving early audience growth and brand
awareness.
• Developed visual branding guidelines and messaging for emerging Latin artists.
• Created and scheduled social media content across Instagram and TikTok, generating
initial growth from 0 to 30+ followers.
• Planned content calendars, announcements, and BTS materials to support artist
development.
• Designed and executed digital marketing campaigns across Instagram, LinkedIn, email,
and web.
• Created promotional content (posts, stories, newsletters, event pages) driving increased
engagement and registration.
• Managed partnerships with industry-aligned sponsors, coordinating deliverables, logo
placements, and cross-promotion.
• Collaborated with production and creative teams to align messaging, timelines, and
branded communications.
• Supported backstage production and artist coordination for guest performers.
• Assisted attendee communication and flow to enhance the fan experience.
• Assisted in conceptualizing and choreographing live performances that enhanced the artist’s stage presence and brand identity.
• Performed in shows across multiple states, ensuring consistent and engaging audience experiences.
• Collaborated with creative and production teams to maintain high visual standards and strong performance impact.
• Delivered on-site fan support by managing check-ins, responding to inquiries, and coordinating safe fan–artist interactions.
• Collaborated with event and security teams to uphold safety, organization, and brand image during a large-scale live show.
• Gained hands-on experience in fan engagement, live event operations, and customer relations within the music industry.
• Served as the first point of contact for guests, delivering a welcoming and brand-aligned customer experience.
• Supported both dine-in and takeout operations, ensuring clear communication and seamless service across departments.
• Anticipated guest needs and resolved issues proactively, helping maintain high satisfaction and repeat visits.
• Strengthened team coordination and workflow, contributing to efficient restaurant performance during peak hours.
• Designed and directed choreography workshops for girls ages 5–16, teaching both performance skills and creative development.
• Led group instruction sessions, building communication, collaboration, and stage confidence among participants.
• Developed engaging routines and experiences that aligned with the camp’s brand image and values, strengthening its reputation for creative excellence.
• Assisted a hospital department in managing patient communication, scheduling, and data organization.
• Conducted outreach calls to patients, providing clarity on appointments and services while maintaining professionalism and empathy.
• Supported office operations and documentation, contributing to efficient workflow and improved patient satisfaction.