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Adriana Diaz
Adriana Diaz
Music industry professional focused on global pop strategy, marketing, and artist development.

Music Industry Professional
I’m Adriana Diaz, a music industry professional passionate about music marketing, digital strategy, and artist development. I’m particularly interested in exploring the intersection of K-pop systems and Western/Latin music markets, combining creative storytelling with strategic, data-informed approaches to help artists and labels thrive globally.
Current Focus/Areas of Interest
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Music & Digital Marketing
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Artist Development & Label Operations
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Global Pop & K-pop Crossover Models
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Data-Informed Decision Making (currently learning SQL)
Skills and Certifications
Hard Skills
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Bilingual (English, Spanish)
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Venue Operations
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Live Event Marketing
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Music Marketing & Digital Strategy
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Artist Development & Label Operations
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Videography (Adobe Premiere Pro, Canva, CapCut, short and long form)
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Photography (Adobe Photoshop, Digital Cameras)
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Social Media Planning & Content Strategy
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Publishing, Synch, and Music Rights/Law (Basics)
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Basic Graphic Design and layout
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Google Suites (Excel, Docs, Slides, etc)
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Data Analytics (Tableau, SQL (Basics))
Soft Skills
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Adaptable
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Communication (Verbal, Written)
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Strategic Thinking
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Creative Problem Solving
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Organized
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Collaboration/Teamwork
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Active Listening
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Quick Learner
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Flexible
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Strong Work Ethic
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Attention to Detail
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Time Management
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Self Motivated
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Empathy and Emotional Intelligence
Education
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M.A in Global Entertainment and Music Business
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Berklee College of Music
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GPA: 3.7
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Relevant Courses: Copyrights and Contracts, Data Analytics, Music Video Production, Finance, Brands, Music Supervision (Sync), and A&R.
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B.A in Business Management and Marketing with a minor in Media Arts and Studies
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University of Kentucky
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GPA: 3.8
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Relevant Courses: International Marketing, International Management, Music Business 101, Small Business Management, Data Analytics, Accounting, and Finance.
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Certifications
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Chartmetric
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Social Media Marketing Campaign (University of Leeds)

Blog
Video Highlights

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