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Adriana Diaz

Music industry professional focused on global pop strategy, marketing, and artist development.

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Music Industry Professional

I’m Adriana Diaz, a music industry professional passionate about music marketing, digital strategy, and artist development. I’m particularly interested in exploring the intersection of K-pop systems and Western/Latin music markets, combining creative storytelling with strategic, data-informed approaches to help artists and labels thrive globally.

Current Focus/Areas of Interest

  • Music & Digital Marketing

  • Artist Development & Label Operations

  • Global Pop & K-pop Crossover Models

  • Data-Informed Decision Making (currently learning SQL)

Skills and Certifications

Hard Skills

  • Bilingual (English, Spanish)
  • Venue Operations
  • Live Event Marketing
  • Music Marketing & Digital Strategy
  • Artist Development & Label Operations
  • Videography (Adobe Premiere Pro, Canva, CapCut, short and long form)
  • Photography (Adobe Photoshop, Digital Cameras)
  • Social Media Planning & Content Strategy
  • Publishing, Synch, and Music Rights/Law (Basics)
  • Basic Graphic Design and layout
  • Google Suites (Excel, Docs, Slides, etc)
  • Data Analytics (Tableau, SQL (Basics))

Soft Skills

  • Adaptable
  • Communication (Verbal, Written)
  • Strategic Thinking
  • Creative Problem Solving
  • Organized
  • Collaboration/Teamwork
  • Active Listening
  • Quick Learner
  • Flexible
  • Strong Work Ethic
  • Attention to Detail
  • Time Management
  • Self Motivated
  • Empathy and Emotional Intelligence

Education

  • M.A in Global Entertainment and Music Business
    • Berklee College of Music​
    • GPA: 3.7
    • Relevant Courses: Copyrights and Contracts, Data Analytics, Music Video Production, Finance, Brands, Music Supervision (Sync), and A&R.
  • B.A in Business Management and Marketing with a minor in Media Arts and Studies
    • University of Kentucky​
    • GPA: 3.8
    • Relevant Courses: International Marketing, International Management, Music Business 101, Small Business Management, Data Analytics, Accounting, and Finance.

Certifications

Blog

Video Highlights

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